The fitness industry has thrived for years by providing access to facilities that many members may not even use. In fact, the number of active members that use their membership on a monthly basis is around 30%, and that is on the high side. How do you help people take more control of their fitness and help them workout more efficiently? You create an environment that enables people of all ages to participate in one of the most coveted services created in the past 4 decades: personal training.
4 to 1 personal training
Club Solutions magazine recently sat down with Mark Santistevan, founder of Advantage Training to discuss how the industry is changing, and specifically how personal training is enabling members to get more use out of their gym memberships.
Check out their article here: Club Solutions Magazine August 2019